About
I’m a Clarifier.
Sixteen years in legal work. A decade in marketing and operations. Now AI.
The through-line never changed: understand the complexity, use good judgment, and turn it into something that works in the real world.
The background
Two careers taught me two different things.
Sixteen years of court deadlines, discovery documents, and processes that had to hold up under pressure because the stakes were too high to wing it. That work taught me precision, documentation, and how to use good judgment when getting it right really matters.
It also taught me to build systems that still work on your worst day, when someone else has to pick them up without asking you a single question.
Then came a decade in marketing and operations. That work taught me how to understand what a business actually needs, communicate the plan clearly, and carry an idea all the way through implementation. A solution can make perfect sense on paper and still be completely wrong for the people, priorities, and realities of the business.
Most AI advice is enthusiasm without structure. The rest is structure without judgment.
AI needs both. It takes precision to build something reliable, but it also takes judgment to know where AI belongs, communication to help people understand it, and practical experience to make it work inside the business they’re actually running.
That combination is what I bring to this work.
I’ve worked with AI tools in business since 2022 and hold a Certified AI Operator certification and an agentic workflows certification. Useful credentials. Not the reason anyone hires me.
Why women leaders
This isn’t a style preference. It’s the work.
The AI space was built by coders, for coders. The language, the entry points, even the aesthetics assume a technical baseline most women running small service businesses don’t have and shouldn’t need.
I keep watching smart, capable women decide they’re “not technical” because a tool was designed as though they weren’t in the room. They run businesses. They manage teams and P&Ls and demanding clients. Then a settings menu written for engineers convinces them they’re the problem.
My job is to sift through that and hand back the parts that are useful. Plain language, no gatekeeping.
Setting expectations
What I’m not.
- A tool evangelistI don’t have software to sell you and I don’t take affiliate money. That keeps my recommendations honest.
- Someone who will tell you AI changes everythingIt changes some things. Knowing which ones is the entire job.
- A long-term dependencyI build engagements so your team runs them without me. Come back whenever you want to. You shouldn’t ever have to.
- Trying to make you an AI personYou have a business to run. You need AI to fit into that, not become another thing you’re responsible for.
Off the clock
The rest of it.
I’m in northern Nevada, working from home with a wiener dog named Tulie who has strong opinions about my meeting schedule. Three grown kids, all moved out.
My husband has spent more than fifteen years in mining and management, so operations talk is a normal thing at our dinner table. Two people who think in systems, comparing notes on very different industries. It has made me better at my work than any course has.
When we’re not working we’re on the water. Boating is the one thing that reliably gets me out of my own head, which matters when your default setting is hyperfocus.
I do my best thinking before noon and I’m honest to a fault, which has cost me a few things over the years and been worth it every time.
What I want to be is the person who helped you grow. That shapes how I work more than any framework does.
Let’s talk
Thirty minutes, free, and no pitch at the end of it.
Bring whatever’s confusing you right now. You’ll leave with a clear next step whether or not you ever hire me.